Research What are customer needs? 5 steps to meet them There are three certainties in life: Death, taxes, and product marketers being reminded to address their customer needs. Sure, you Adam Thomas Feb 1, 2023 22 min read
Product Strategy Beware the tyranny of customer feedback The customer is always right – right? This adage – one that many of us grew up with – is a guiding principle Adam Thomas Sep 3, 2020 4 min read