Newsletter

Getting the company incentives in front of you

In: Newsletter

Hey product folks!

Today we’ll dive into the murky waters of company incentives. You want to know what makes your corporate overlords tick. Without understanding those metrics that make the company work, you’ll miss the context necessary to make useful survival metrics.

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What makes your company tick?

Your company isn't just trying to thrive; it's in full-on survival mode. And guess what? It's in your best interest to figure out what keeps the lights on. When we talk about office politics, this is what we mean. Without grasping these survival metrics, you're like a fish out of water, flopping around without context.

As a product manager, your job is to be the company's survival expert. You need to know which metrics matter, which projects are keeping the CEO up at night, and which initiatives are just corporate fluff. It's not about brown-nosing; it's about aligning your product strategy with the company's lifeline.

Resource Allocation 101

Here's the deal: you can't make smart decisions if you don't know what's in your toolkit. It's like trying to cook a gourmet meal with an empty pantry. Resource allocation is the bread and butter of product management. If you don't know what you've got, you're shooting in the dark.

Your mission? Become the resource whisperer. Know your team's strengths, weaknesses, and capacity like the back of your hand. Understand the budget constraints and where you can push for more. This isn't just about managing; it's about maximizing every ounce of potential you've got.

Stakeholder Safari

Want to know how to leverage your resources? Talk to the people who matter. And I'm not just talking about your immediate team. Cast a wide net - from the code wizards to the marketing gurus, from the customer support heroes to the C-suite decision-makers.

Each conversation is a piece of the puzzle. You're not just gathering information; you're building a network of allies. When crunch time comes (and it will), you'll know exactly who to tap for that extra push or crucial insight.

Missed opportunities

Ever had your boss hit you with the "If only you'd told me sooner" line? Yeah, that's the sound of missed opportunities echoing through the halls of regret. Knowing what your company wants to invest in is like having a cheat code for extra support.

Your job is to be two steps ahead. Keep your ear to the ground for upcoming initiatives, budget allocations, or strategic shifts. Be the first to connect the dots between company goals and your product roadmap. When you do, you're not just a product manager; you're a strategic asset.

Risk and Reward

Let's circle back to our chat function. Understanding company incentives is like having a corporate crystal ball. It helps you plot out moves that are fast, politically savvy, and backed by cold, hard data. If this chat app is make-or-break for funding, you better believe you're starting small. Use the bare minimum to give yourself runway. Your survival metrics should be screaming this from the rooftops.

This is where the rubber meets the road. Your ability to balance risk and reward, to know when to go all-in and when to play it safe, that's what separates the product management wheat from the chaff. It's not about playing it safe; it's about playing it smart.

Remember, in the corporate jungle, it's not just about survival of the fittest. It's about the survival of the most informed. So get out there, dig into those company incentives, and start crafting survival metrics that'll make Darwin proud. Your corporate evolution depends on it.

How do you navigate these waters in your role? Have you had any "aha!" moments or learned lessons along the way? Share your thoughts and experiences in the comments below! Let’s learn from each other and keep this conversation going—after all, we’re all in this together!

Thanks for reading The Adam Thomas Product Newsletter! Subscribe for free to receive new posts and support my work.

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