Hey product folks!
Today we're about to take a wild ride through the AI Hall of Shame.

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We're talking epic fails, facepalm moments, and "oh no they didn't" scenarios that'll make you question everything you thought you knew about AI. From chatbots gone rogue to recruiting tools with a serious case of bias, we've got it all.
The AI Hall of Shame: Greatest Hits Edition
- Amazon's Sexist Recruiter: Remember when Amazon's AI recruiting tool decided women weren't fit for tech jobs? Talk about a face-palm moment.
- Microsoft's Tay-rible Chatbot: Ah, Tay. The chatbot that went from zero to Nazi in 24 hours. Proof that AI can learn... all the wrong things.
- Air Canada's Costly Misinformation: When an AI chatbot gives wrong info about bereavement fares, it's not just bad PR - it's lawsuit material.
- IBM Watson's Medical Malpractice: Watson, the Jeopardy! champ, apparently skipped med school. Its cancer treatment recommendations were about as reliable as WebMD.
- Facebook's Moderation Mess: When your AI can't tell the difference between hate speech and a cake recipe, you've got problems.
- Google's Photo Faux Pas: Labeling Black people as "gorillas"? Not cool, Google. Not cool at all.
Want to know if your company's fallen for the "magic box" thinking? Check its decision fitness. How often do they verify if their AI-driven decisions align with goals? If asking, "How do we know this AI process serves our customers?" gets you strange looks, congratulations – you've found a magic box.
The Dangers of Unchecked AI
- Optimization Bias: Blind trust in AI without investigation. The "dumb missile" effect – optimizing without context.
- Simplicity Bias: AI flattens complex decisions. It struggles with open-ended problems.
- Customer Disconnect: When AI becomes the sole interface, you lose touch with your users.
Crack open that AI black box. Understand what's going on inside, even if it gives you a headache.
Breaking Free from the Magic Box
- Assume AI is a dumb missile: Implement Human-in-the-Loop processes. Be the AI centaur – steer your systems to hit the right targets.
- Map AI decisions: Use journey mapping or service blueprinting to illuminate the AI's decision-making process.
- Talk to your customers regularly: Conduct user interviews with those who've completed and failed AI-driven processes. Keep yourself honest.
Remember, AI isn't a perfect, drawback-free solution for product development. It's a tool. Use it to serve customers and align with business needs. Don't let the magic box mentality win – or you'll be optimizing your way into customer disconnect and operational failure.
Stay vigilant, fellow product people. The future of ethical, effective AI integration is in our hands.
AI can be your secret weapon or your downfall. The difference? Understanding what you're dealing with and staying in control.
Do you have an example of a horrible AI implementation in tech product management that is worth sharing? Send me a note! Let’s break it down and find out why did it happen!

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